Some people might say that Stella Phoenix is a brand that sells clothes for your little princess. Playsuits, dresses, tutus, sparkles. And, we do. But, we don’t.
While Stella Phoenix is known and trusted for high quality, durability and mesmerising beauty, what we deliver for your little princesses is so much more than something to wear.
Why do our customers continue coming back to us?
For the breathtaking moment when they open the box, the luxury and prestige of wearing our pieces and the magical experience their children have with them!
What makes our pieces so magical?
To answer this question, we actually need to get a little nostalgic. Many people say fashion is changing the world over, and really, it’s coming full circle in a lot of ways. Once, items of clothing were treasured and passed down as heirlooms. Remember the christening gown that Prince Archie wore for his christening? Sure, it’s a replica of the original royal christening gown, but that original gown dutifully performed over 160 years of service!
Similarly, our pieces are considered keepsakes that customers pack away in treasure boxes after their daughters have grown out of them. Owning a Stella Phoenix piece is thought to be like a rite of passage. Recently, a customer said, “every little girl should own a Stella piece.”
Keepsake pieces share our secrets, experience our stories and make our moments. It becomes part of us and our family to be loved and loved again. It’s more than something to wear, it’s an experience. When little girls look back on their childhood, they will remember their magical dresses and the fun they had in them. They will enjoy watching their own daughters experience the same. Some of our most luxurious dresses and playsuits are often slept in, worn under school uniform, the centrepiece of cake smash celebrations and adorned in the sandpit or at the beach (and have survived to tell the tale!)
This is why we put so much thought and effort into the details and sensory aspects for your little ones, including:
- Subjecting all of our dresses to a twirl test to ensure nothing less than the perfect twirl
- Designing from the perspective of happy childhood memories. For example, our Amelie dress is quite often likened to a battenburg cake or strawberry ice cream on a summer’s day!
- We only choose fabrics that are soft on little skin so your little lady can enjoy both style AND comfort
- We combine different textures, colours and patterns so that little eyes and fingers can get lost in exploring the outfit
When little girls put our outfits on, they immediately start twirling, dancing, leaping and showing off to all their friends!
Next time you are shopping for your little lady, whether Stella Phoenix or otherwise, try to look beyond the outfit that is before you. Take time to curate your little lady’s wardrobe and think about what suits her personality and what beautiful experiences the outfit will help her create. If she loves superhero t-shirts, pair a sparkle skirt with that. If she’s a rock princess, throw her darling playsuit on with some chunky boots. If she’s a cowgirl, pop on a cute hat and cowgirl boots!
If she refuses to take her outfit off because she loves it so much (warning: this is likely with Stella pieces), layer it for winter or wear it on it’s own for summer! She can love her special outfits all year round.
Stella is for every little cowgirl, superhero or princess to express herself and her creativity however she likes! And that, our friends, is more than clothes.